360 Insanity That Delivers.360 Insanity That Delivers.360 Insanity That Delivers.360 Insanity That Delivers.360 Insanity That Delivers.

Bethesda + Avalanche Studios

360 Insanity That Delivers.

Rage 2

Brand Strategy & Positioning
Brand Visual Identity
Gameplay Trailers
Go-to-Market Planning & Strategy
Key Art
Live-Action Trailer
Logo
Packaging
Social Media Content

Objective:

Redefine game marketing by embedding bold creative direction directly into game development.

Execute a fully integrated 360 campaign spanning Social, Trailers, Digital, and OOH to amplify the game’s unique attitude.

Deliver an unforgettable, high-energy brand experience that drives engagement and sales beyond expectations.

Live Action AV Trailer

Effect:

Our work on Rage 2 didn’t just market the game – it LITERALLY helped shape it. By championing the unapologetic pinks, yellows, and raw energy of our INSANITY RULES campaign, we influenced the very DNA of the game itself. In collaboration with Bethesda Softworks, id Software, and Avalanche Studios, we created a high-impact, full-service campaign that translated into award-winning creative, unprecedented engagement, and sales that exceeded expectations.