Rage 2 is one of many examples of PETROL’s unique creative expertise influencing the very development of the game. We believed so strongly in the bold Pinks, Yellows and Style of the ‘Insanity Rules’ campaign that we were able to convince developers id Software and Avalanche studios that it should be infused into the in-game visuals. From there, we brought our 360 expertise to the fore with a bold pre-announce Social Media campaign and award-winning trailers.
Brand Strategy, Logo, Key Art, Packaging, AV Trailers, Digital Campaigns, Social Content, Event Creative
360 Insanity for All
Our Rage 2 campaign truly demonstrates our full service ability across almost every one of our departments developed hand-in-hand with Bethesda Softworks and id Software.
Attitude From Every Pore
Each piece, every trailer, and all executions had to embody the madcap, frenetic energy that both campaign and game promised fans.
Connection at the development level
Bethesda Softworks and id Software brought us into the process early in development to help provide 360 strategic insights and executions.
Painting the Apocalypse Pink
Our creative vision was so impactful that it convinced id Software to add more of the striking pinks and yellows that few in the industry dare incorporate.
A True, 360 Approach
The ‘Insanity Rules’ campaign wrapper served as the north star all of our executions from Strategic Insights to Key Visuals to Trailers to Social Media.
Giving the Brand a Mohawk
Insanity Rules was felt throughout our full service AV Productions, Creative Development, Digital Deployment and Social Approach while also driving us to experiment and think differently.
Bringing Insanity to the Real World
From Billboards to Convention booths, we painted the town pink and left an impact on anyone who came across the campaign.
Double Sales Launch
With Rage 2, we provided true full service solutions that pushed the envelope and captured an attitude unlike any other while also helping deliver sales that far exceeded expectations.