Honoring Tradition On The Worldwide Stage.Honoring Tradition On The Worldwide Stage.Honoring Tradition On The Worldwide Stage.Honoring Tradition On The Worldwide Stage.Honoring Tradition On The Worldwide Stage.

Activision + FromSoftware Inc.

Honoring Tradition On The Worldwide Stage.

Sekiro: Shadows Die Twice

Brand Visual Identity
Event Creative
Key Art
Logo
Packaging

Objective:

Leverage our expertise with Souls-like games to craft an ownable brand identity that appeals to global audiences.

Balance the cultural essence with worldwide sensibilities to convey brutal 3rd person action and intense boss fights.

Ensure every consumer touchpoint, from packaging to digital assets, aligns to create a cohesive experience.

Primary and Secondary Key Visuals

Effect:

Our work elevated Sekiro’s global debut, connecting audiences worldwide with its unique Japanese aesthetic and challenging gameplay. Through expert storytelling and design, we ensured the game’s cultural elements were respected while making it accessible to a broad audience, fostering a successful launch and long-term brand recognition.

RESULTS

2M

UNITS SOLD IN
FIRST 10 DAYS

10M+

TOTAL UNITS SOLD WORLDWIDE

Related Work

Defect

Dead Island 2

Ghostwire: Tokyo

Primary and Secondary Key Visuals

Effect:

RESULTS

2M

UNITS SOLD IN
FIRST 10 DAYS

10M+

TOTAL UNITS SOLD WORLDWIDE

Honoring Tradition On The Worldwide Stage.Honoring Tradition On The Worldwide Stage.Honoring Tradition On The Worldwide Stage.Honoring Tradition On The Worldwide Stage.Honoring Tradition On The Worldwide Stage.

Honoring Tradition On The Worldwide Stage.Honoring Tradition On The Worldwide Stage.Honoring Tradition On The Worldwide Stage.Honoring Tradition On The Worldwide Stage.Honoring Tradition On The Worldwide Stage.