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Netflix Games

Launching An Entertainment Juggernaut To Gaming.

Squid Game: Unleashed

Activation Booth & Event Design
Brand Visual Identity
CG & Gameplay Trailer
Digital & Physical Storefront Branding
Key Art
Logo

Objective:

Launch THE FIRST OFFICIAL MOBILE GAME FOR Squid Game on Netflix’s emerging games platform.

Craft a distinct brand identity that bridges the show’s global phenomenon with an innovative interactive experience.

Drive platform awareness and user engagement while establishing clear differentiation from the series.

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Squid Game: Unleashed | PETROL Advertising