Launching An Entertainment Juggernaut To Gaming.Launching An Entertainment Juggernaut To Gaming.Launching An Entertainment Juggernaut To Gaming.Launching An Entertainment Juggernaut To Gaming.Launching An Entertainment Juggernaut To Gaming.
Launching An Entertainment Juggernaut To Gaming.Launching An Entertainment Juggernaut To Gaming.Launching An Entertainment Juggernaut To Gaming.Launching An Entertainment Juggernaut To Gaming.Launching An Entertainment Juggernaut To Gaming.
Netflix Games
Launching An Entertainment Juggernaut To Gaming.
Squid Game: Unleashed
Activation Booth & Event Design
Brand Visual Identity
CG & Gameplay Trailer
Digital & Physical Storefront Branding
Key Art
Logo
Brand Visual Identity
CG & Gameplay Trailer
Digital & Physical Storefront Branding
Key Art
Logo
Objective:
Launch THE FIRST OFFICIAL MOBILE GAME FOR Squid Game on Netflix’s emerging games platform.
Craft a distinct brand identity that bridges the show’s global phenomenon with an innovative interactive experience.
Drive platform awareness and user engagement while establishing clear differentiation from the series.
AV Trailer
Event Activation Design
Digital Presence
Effect:
The launch was a significant success, amassing over 11 million downloads worldwide, ranking as the fifth most downloaded game on the Netflix gaming platform.
Campaign Key Visuals
App Store Icons
RESULTS
#1
Action Game
On IOS Store
3M+
Downloads In
Under 2 Weeks
100's
Of Organic
Press Coverage
AV Trailer
Related Work
