Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.
Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.
FromSoftware Inc.
Mainstreaming Mechs To Chart Topping Success.
Armored Core VI Fires of Rubicon
3D Out-of-Home Creative
AV Trailers
Celebrity Endorsement
Digital Banner Campaign
Out-of-Home Creative
Paid Media Planning & Buying
AV Trailers
Celebrity Endorsement
Digital Banner Campaign
Out-of-Home Creative
Paid Media Planning & Buying
Objective:
Elevate the Armored Core franchise from niche to need-to-play with a comprehensive launch campaign.
CONCEPT AND PRODUCE A LIVE ACTION SPOT STARRING RAINN WILSON, OOH AV, 3D AV, STATICS & SOCIAL INITIATIVE.
Make mass gamer audiences feel the FOMO for the overpowered thrill of mech warfare.
3D OOH Animated Billboard
Effect:
FOLLOWING THE CAMPAIGN, ARMORED CORE 6 EXCEEDED EXPECTATIONS, OVERCOMING THE DEVELOPER’S REPUTATION FOR HIGH DIFFICULTY GAMES, AND ATTRACTING THE LARGEST AND MOST MAINSTREAM AUDIENCE IN THE FRANCHISE’S DECADES LONG HISTORY.
RESULTS
3M
Copies Sold
Best Selling Game Ever For The Series
