Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.

FromSoftware Inc.

Mainstreaming Mechs To Chart Topping Success.

Armored Core VI Fires of Rubicon

3D Out-of-Home Creative
AV Trailers
Celebrity Endorsement
Digital Banner Campaign
Out-of-Home Creative
Paid Media Planning & Buying

Objective:

Elevate the Armored Core franchise from niche to need-to-play with a comprehensive launch campaign.

CONCEPT AND PRODUCE A LIVE ACTION SPOT STARRING RAINN WILSON, OOH AV, 3D AV, STATICS & SOCIAL INITIATIVE.

Make mass gamer audiences feel the FOMO for the overpowered thrill of mech warfare.

3D OOH Animated Billboard

Effect:

FOLLOWING THE CAMPAIGN, ARMORED CORE 6 EXCEEDED EXPECTATIONS, OVERCOMING THE DEVELOPER’S REPUTATION FOR HIGH DIFFICULTY GAMES, AND ATTRACTING THE LARGEST AND MOST MAINSTREAM AUDIENCE IN THE FRANCHISE’S DECADES LONG HISTORY.

RESULTS

3M

Copies Sold

Best Selling Game Ever For The Series

Related Work

Call Of Duty®: Live Services

Call Of Duty®: Franchise

Lords of the Fallen

3D OOH Animated Billboard

Effect:

RESULTS

3M

Copies Sold

Best Selling Game Ever For The Series

Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.

Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.Mainstreaming Mechs To Chart Topping Success.