Black Desert Franchise

Black Desert Franchise

Be Your
True Self

As one of gaming’s biggest and most graphically impressive MMO’s took the jump to console, PETROL stepped in to unite Beauty, Battle and strategic beats to make the launches into major successes. Our approach elevated the brand’s style and tone alongside key support from our Media team who secured a partnership with huge celebrity gamer, Megan Fox to star in our Launch AV for PS4. From start to finish, our entire team once again delivered exceptional solutions that drove results.

CLIENT

Pearl Abyss

REQUIREMENTS

Key Art, A/V Live Action Trailers, Packaging, Digital Campaign, Media, Launch Day Livestream, A/V “Let’s Play” + Behind the Scenes Interview with Megan Fox, Celebrity/Talent Casting Negotiation, Live Event Planning/Management + Event OOH Creative & Merch Giveaways, Create Collaboration Opportunity between other Petrol Partners.

Be Your True Self
Be Your True Self

Taking the Next Step

As one of the world’s biggest MMOs, Black Desert Online is always growing and expanding its reach.

Taking the Next Step

A New Bold Step Forward

When PETROL stepped into the franchise, it had yet to debut on console, so we knew it needed a completely fresh spin to thrive.

A New Bold Step Forward

Incorporating A Celebrity Gamer

PETROL’s approach extended into key trailer assets that blended Live Action and CG as the ultimate way to take fans and Megan Fox into the world of Black Desert.

Incorporating A Celebrity Gamer
Incorporating A Celebrity Gamer
Incorporating A Celebrity Gamer
Incorporating A Celebrity Gamer

Black Desert x BAIT

Partnerships and Collaborations are more relevant than ever especially for a Gen Y or Gen Z consumer, so we partnered with clothing brand BAIT to bring the dream to life.

Black Desert x BAIT
Black Desert x BAIT

Speaking to Console Fans

Our ‘Become Your True Self’ campaign brought that new spirit needed to capture entirely new audiences during the XBox campaign and continued for the PlayStation announcement.

Speaking to Console Fans

Connecting with Fans

The fans fuel us and our clients so we always push for activations that give the fans something to share with their friends and on social media.

Connecting with Fans
Connecting with Fans

A Massive Opportunity

Our partnership extended to facilitating a key collaboration between two Petrol partners to demonstrate the power fans would get by combining Black Desert Online and LG Ultragear gaming monitors. Twitch Homepage Takeover impressions benefitted both our partners showcasing #1 Female Twitch Streamer Pokimane along with Lilypichu and AngelsKimi.