As one of gaming’s biggest and most graphically impressive MMO’s took the jump to console, PETROL stepped in to unite Beauty, Battle and strategic beats to make the launches into major successes. Our approach elevated the brand’s style and tone alongside key support from our Media team who secured a partnership with huge celebrity gamer, Megan Fox to star in our Launch AV for PS4. From start to finish, our entire team once again delivered exceptional solutions that drove results.
CLIENT
Pearl Abyss
REQUIREMENTS
Key Art, A/V Live Action Trailers, Packaging, Digital Campaign, Media, Launch Day Livestream, A/V “Let’s Play” + Behind the Scenes Interview with Megan Fox, Celebrity/Talent Casting Negotiation, Live Event Planning/Management + Event OOH Creative & Merch Giveaways, Create Collaboration Opportunity between other Petrol Partners.
Taking the Next Step
As one of the world’s biggest MMOs, Black Desert Online is always growing and expanding its reach.
A New Bold Step Forward
When PETROL stepped into the franchise, it had yet to debut on console, so we knew it needed a completely fresh spin to thrive.
Incorporating A Celebrity Gamer
PETROL’s approach extended into key trailer assets that blended Live Action and CG as the ultimate way to take fans and Megan Fox into the world of Black Desert.
Black Desert x BAIT
Partnerships and Collaborations are more relevant than ever especially for a Gen Y or Gen Z consumer, so we partnered with clothing brand BAIT to bring the dream to life.
Speaking to Console Fans
Our ‘Become Your True Self’ campaign brought that new spirit needed to capture entirely new audiences during the XBox campaign and continued for the PlayStation announcement.
A Massive Opportunity
Our partnership extended to facilitating a key collaboration between two Petrol partners to demonstrate the power fans would get by combining Black Desert Online and LG Ultragear gaming monitors. Twitch Homepage Takeover impressions benefitted both our partners showcasing #1 Female Twitch Streamer Pokimane along with Lilypichu and AngelsKimi.