Bringing Innovation to a Billion Dollar Brand.Bringing Innovation to a Billion Dollar Brand.Bringing Innovation to a Billion Dollar Brand.Bringing Innovation to a Billion Dollar Brand.Bringing Innovation to a Billion Dollar Brand.
Bringing Innovation to a Billion Dollar Brand.Bringing Innovation to a Billion Dollar Brand.Bringing Innovation to a Billion Dollar Brand.Bringing Innovation to a Billion Dollar Brand.Bringing Innovation to a Billion Dollar Brand.
Bringing Innovation to a Billion Dollar Brand.
Call of Duty®: Black Ops 6
AV Motion-Graphics
Brand Icon
Brand Visual Identity
Campaign Creative Strategy
Event On-Stage Graphics
Key Art
Logo
Out-of-Home Creative
Packaging
Objective:
Reveal the explosive next chapter in the Black Ops saga with impact and intrigue, to blow the lid off player expectations.
Deploy a bold, strategic Brand Identity rooted in covert deception and deep state conspiracies.
Innovate with cutting-edge capture techniques to deliver fresh, unforgettable content for fans.
Effect:
Our collaborative efforts helped bring Call of Duty: Black Ops to screens both big and small with the passion and intensity it deserves. The introduction of the striking Cerberus head logo for the Vault edition additionally cemented a key new visual cornerstone for fans of the franchise.
RESULTS
Biggest record for day one players and new Game Pass subscribers
Highest total numbers of players and hours played over the three-day opening weekend
60% increase in PlayStation + Steam units sold against previous year's Modern Warfare III
