We were fortunate to work with Studio MDHR as they took their critical and fan darling Cuphead to the Nintendo Switch. Our approach preserved the striking throwback visuals while applying a simplified style that sung on Digital spaces no matter the size and drove industry leading Media ROI. Together, we helped take a beloved indie game to Top 5 Nintendo Switch Launch.
Balancing Aesthetics and Readability
We know from the start that we had to build designs that preserved the artistic integrity of the game but remained legible on the small screens of the Switch and Mobile.
An Iterative Approach
We developed Digital and Social Creative pieces driven by data and decades of experience in gaming that were built for testing and iteration.
Continuing the Legacy
This approach helped Cuphead jump to the top of the Nintendo Switch charts to drive fans crazy with one of the most fulfilling challenges in gaming.