Making Zombie Grit Vibe With Sun Soaked Attitude.Making Zombie Grit Vibe With Sun Soaked Attitude.Making Zombie Grit Vibe With Sun Soaked Attitude.Making Zombie Grit Vibe With Sun Soaked Attitude.Making Zombie Grit Vibe With Sun Soaked Attitude.
Making Zombie Grit Vibe With Sun Soaked Attitude.Making Zombie Grit Vibe With Sun Soaked Attitude.Making Zombie Grit Vibe With Sun Soaked Attitude.Making Zombie Grit Vibe With Sun Soaked Attitude.Making Zombie Grit Vibe With Sun Soaked Attitude.
Dambuster Studios
Making Zombie Grit Vibe With Sun Soaked Attitude.
Dead Island 2
Brand Strategy & Positioning
Brand Visual Identity
Gameplay Trailer
Go-to-Market Planning & Strategy
Key Art
Logo
Out-of-Home Creative
Packaging
Paid Media Creative
Brand Visual Identity
Gameplay Trailer
Go-to-Market Planning & Strategy
Key Art
Logo
Out-of-Home Creative
Packaging
Paid Media Creative
Objective:
DELIVER ON DECADE LONG FAN ANTICIPATION BY INFECTING THE LAID-BACK VIBE OF LOS ANGELES WITH DEAD ISLAND’S EDGY HORROR TONE.
EFFECTIVELY COMBINE L.A. ICONOGRAPHY AND CHARACTERS DRIPPING WITH ATTITUDE THROUGH AV GAMEPLAY TRAILERS AND SOCIAL.
CREATE A SEAMLESS EXPERIENCE THROUGH A FOCUSED MEDIA ROLLOUT.
Campaign Key Visual / Packaging
Campaign Character Reveal Art
Effect:
Dead Island 2 smashed expectations, setting a massive new record for Deep Silver and becoming the biggest launch in the studio’s history.
Gameinformer Cover
Brand toolkit
Animated Logo
Full packaging Suite
RESULTS
1M
Units Sold in the
First Three Days
2M
Copies Sold In
One Month
Animated Key Art
DLC 1 Key Visual
DLC 2 Key Visual
