As with every ongoing franchise, Ubisoft recognized how imperative establishing unique, ownable Branding for Far Cry 6 would be and PETROL was fortunate enough to be able to deliver a premium, standout creative that elevated the franchise and made the most of the star power of renowned acting force, Giancarlo Esposito.
Concepting, 3D Development, Key Art
Honoring A True Talent
Using the image of one of television’s most renowned villains, Giancarlo Esposito, and the passion he can deliver with one withering look.
Guiding Consumers’ Eyes
We took Giancarlo Esposito’s knack for delivering withering looks and used it to drive eyes back towards the scene unfolding before them.
More than Meets the Eye
We strive to find that just right balance between the calm within the vehicle and potential for sheer chaos outside to separate this entry from anything in the franchise’s past.