As JBL Harman stepped into the gaming headset space with their incredibly successful JBL Quantum Line, PETROL was a natural partner after years of experience in the gaming space. Our creative strategy injected a unique life to a product that needed to stand out at a glance due to the highly competitive marketplace. We also know that success requires a multifaceted approach so we’ve helped negotiate key partnerships with gaming powerhouse 100 Thieves alongside launching the JBL Quantum Cup Esports series to help solidify their place at the top of the competition.
Brand Strategy, Visual Identity, Photography (Product & Lifestyle), Key Art, AV Trailers, Digital Campaigns, Social Planning & Content, Brand Style Guide, Brand Partnerships, Brand Ambassadors
Speaking to Gamers
It truly takes a village to break into the gaming space and stick, especially as more competition realizes the huge value of the gaming consumer.
JBL needed a partner that understands gaming to its core for the launch of the JBL Quantum Line and there’s no one better than PETROL.
Expanding the Campaign
Our ‘Sound is Survival’ campaign provides not only an elegant creative solution but also key strategic insights across Esports, Influencers and Social Media.
Breaking into Esports
Our partnership resulted in JBL’s first global gaming tournament in the JBL Quantum Cup 2020 with year two kicking off in 2021 and a key partnership with the 100 Thieves gaming organization.
More than Visuals
JBL Quantum is an example of how PETROL provides not only award-winning creative capabilities but also strategic 360 expertise and executions.
Identifying The Best in Gaming
PETROL was proud to help source and negotiate the Global partnership that made leading gaming house 100 Thieves the face of JBL Branding the world over.