It was time for the Massive Weapons of War in MechWarrior 5: Mercenaries to make their way to all platforms and PETROL was brought in to provide not only expert creative leadership but also Strategy and Media Insights for its re-launch on all SKUs. Our vision revolved around the connection between man and machine and the power one feels simply by stepping within. We invited Core PC fans to “Step Inside” and helped a vintage fan favorite garner a new generation of players.
CLIENT
Piranha Games
REQUIREMENTS
Brand Strategy, Key Art, AV Trailers, Digital, Social Media, Activations, 3D Development
Expanding the Fight
A decades long legacy has left fans all practically begging for the opportunity to play on their platform of choice.
Inviting More Warriors
As MechWarrior 5 took the next resounding metal step, we positioned the title in a way that appealed to more than our base but didn’t neglect the things that fans love in the first place.
Hardcore Metal
Each piece we created puts players into the middle of an all out battle between some of the most powerful machines in gaming.
Elevating the Pilot
Our Step Inside campaign delivered a strong vision for this newest entry into the franchise that brings more humanity to mechanized warmachines and helped deliver another successful launch for the long running franchise.