When Warner Brothers and NetherRealm’s record setting Mortal Kombat 11 added a new SKU and Story Expansion, PETROL stepped up to provide striking key visuals that highlight beloved franchise icons while stepping out of the traditional Mortal Kombat aesthetic. For Ultimate, we used the bold yellow of the package’s Hero character, Scorpion to create a piece that stands out against competition in the marketplace. This remained true with Aftermath where we continued our use of a warm, brighter yellow to juxtapose against the power of the protagonists of the expansion.
Key Art, 3D Development, Packaging
We were tasked with providing key creative strategy and executions that built upon the massive success of Mortal Kombat 11.
Crafting Distinct Identities
It’s always imperative to give our products the opportunity to stand out at a glance from the competition and we used Scorpions key yellow hue to do just that.
A Legend Grows
This warm, yellow energy is something that connects both the work on the Ultimate Edition SKU and our Aftermath Key Visuals and kept Mortal Kombat 11 top of mind for another round.