We count Bandai Namco as one of our best partners after years of working together to deliver stand out executions. So, when it came time to celebrate the 40th Anniversary of one of gaming’s true icons, they knew to come to PETROL. In a Pac-Man x NBA partnership, we took Pac-Man, the ultimate baller, and brought him to life on the court with the NBA to launch a massive Re-Branding Effort.
CLIENT
Bandai Namco
REQUIREMENTS
Digital Campaign, A/V, Animated & Static Banners, Print, Strategy
One of Gaming’s Beloved Mascots
Pac-Man is a brand beloved all over the world with over 40 years of history and responsible for introducing gaming to countless people over the years.
Balling Out
Starting in October 2020 and through the 2021 Playoffs, PETROL and Bandai Namco partnered with the NBA for fans to enjoy Pac-Man x NBA inspired content on the Pac-Man Mobile app, Pac-Man x NBA by Junk Food apparel collection and the Pac-Tive Campaign.
Modern Sensibilities
The basis of this challenge to a global audience was a contemporary campaign with modern style made for today’s most important consumers.
Be Pac-Tive
Our focus was on building community relationships that embody the never-give-up spirit of actively engaging and pushing to achieve greater results.
Delivering for a long-time client
Once again, Bandai Namco saw the type of success that keeps them coming back to PETROL and allows us to count them as one of our most valued partners.
