PUBG Corporation

PUBG Corporation

Be The One

PUBG and PETROL have crafted years of successful campaigns that have taken an Eastern Powerhouse and made it into a Western Social Celebration. Our 360 ‘Be the One’ campaign helped vault PUBG Mobile into the Top 10 grossing games on both Android and iOS app stores through expert creative strategy backed up by strategically informed partnerships with Dude Perfect and Deadmau5.

CLIENT

PUBG

REQUIREMENTS

Key Art, AV Trailers, Digital Campaign, Media, Event/Experential

Be The One
Be The One

Cross-Platform Success

We have been fortunate to enjoy success on PUBG across both Console/PC and Mobile over more than 3 years of partnership.

Cross-Platform Success

360 Success

Our ‘Be the One’ campaign touched every part of the marketing funnel from top level awareness trailers and key visuals, to UA campaigns to bold influencer partnerships with Dude Perfect and Deadmau5.

360 Success
360 Success

Climbing the Charts

It began with the ‘Be The One’ Campaign where we helped vault PUBG Mobile to the top 10 grossing app list.

Climbing the Charts

Diverse Approaches

Our campaign utilized true 360 tactics with Key Visuals, Trailers, Influencer Campaigns, Event Activations and Paid Media support.

Diverse Approaches

Beyond Battle Royale

Throughout, we have been trusted to provide approaches that move the brand forward as it continues to grow beyond its roots.