PUBG and PETROL have crafted years of successful campaigns that have taken an Eastern Powerhouse and made it into a Western Social Celebration. Our 360 ‘Be the One’ campaign helped vault PUBG Mobile into the Top 10 grossing games on both Android and iOS app stores through expert creative strategy backed up by strategically informed partnerships with Dude Perfect and Deadmau5.
Key Art, AV Trailers, Digital Campaign, Media, Event/Experential
We have been fortunate to enjoy success on PUBG across both Console/PC and Mobile over more than 3 years of partnership.
Our ‘Be the One’ campaign touched every part of the marketing funnel from top level awareness trailers and key visuals, to UA campaigns to bold influencer partnerships with Dude Perfect and Deadmau5.
Climbing the Charts
It began with the ‘Be The One’ Campaign where we helped vault PUBG Mobile to the top 10 grossing app list.
Our campaign utilized true 360 tactics with Key Visuals, Trailers, Influencer Campaigns, Event Activations and Paid Media support.
Beyond Battle Royale
Throughout, we have been trusted to provide approaches that move the brand forward as it continues to grow beyond its roots.