Team PETROL helped vault a successful mobile title into a Mega Console Launch success that simultaneously helped improve EA’s image. We took EA’s quirky Plants vs Zombies franchise and lended it just enough gravitas to make the sequel to Garden Warfare feel like the ultimate mud fight. Our work didn’t stop there as we brought the villainous Zomboss to life through pitch perfect social media executions alongside a series of Gaming Industry parodies.
Brand Strategy, Logo, Key Art, Packaging, Social Content, AV Trailers, 3D Development
The Plants vs Zombies universe brims with whimsy and wonderful imagination which we used to up the stakes for this multiplayer addition to the franchise.
An Epic Faceoff
The lines were drawn in the dirt for this slobberknocker of a battle as we found the right compositions to serve as key visuals laced with exuberant fun.
Sowing Playful Activations
Such a playful franchise naturally lended itself well to the concept of parody so we executed a campaign all around poking fun at both EA and the Larger Gaming World’s favorite titles.
Giant Growth on Mobile
We continued our success with the campaign for Plantrs vs Zombies Heroes on mobile that promised big fan on the smallest of screens.
Success for Storefronts
We often provide a suite of options for storefront branding as we understand that it is a vital step towards success in situations where consumers only give seconds of their attention.
Mowing the Front Line
The first Garden Warfare was the beginning of our journey with Plants vs Zombies and laid the foundation for the evolutions we implemented with our work on the sequel.
Taking a Huge Jump
The First Garden Warfare took the series from mobile to console for the first time ever so we had to make sure it felt premium and highly detailed while still retaining the signature comedic charm.
A Green Thumb
In a sea of serious competition, Plants vs Zombies continues to bring a fresh perspective that informed and delighted our creative teams as we built each and every piece.
Keeping Beloved IP on Top
This strategic support extended into discussions about how the franchise can best position itself to grow the brand using a video mnemonic.