PETROL teamed with Seagate to create a comprehensive portfolio rebrand to launch The Guardian Series. In an industry with so many options, we brought our experience with Superhero IP and created our own to help Seagate’s Drives stand out from the crowd. We brought full service Strategy, AV, and Digital approaches that helped Seagate move more than $1 Billion in sales in the ultra-competitive hard drive market.
CLIENT
Seagate
REQUIREMENTS
Brand Strategy, Positioning, Logos, Key Visuals, Product Trailers, Digital Banners, Event Planning & Creative, 3D Development
BRINGING THE GUARDIANS TO LIFE
Through a series of compelling video spots, BarraCuda, IronWolf, and SkyHawk were brought to life in an incredible way.
INTRODUCING THE GUARDIANS
BarraCuda, IronWolf, and SkyHawk were introduced through a broad range of cross-platform executions that empowered consumers to engage like never before.
CHANGING THE GAME
In partnership with Seagate, this campaign was created to set a new benchmark in the global storage market while defining a new path forward.
INNOVATING THE CAMPAIGN
With the debut of industry-leading 10TB capacities, PETROL teamed with Seagate to create a full rebrand campaign that would redefine the portfolio into the next generation.
BALANCING AESTHETICS AND INFORMATION
Our AV takes audiences on a journey through the intricate designs of each of our guardians while balanced against the features and signature specs of each.
A LIFE IN COLOR
Each powerful guardian is bathed in its own signature color evocative of the drive it represents and the unique style of each animal or mythical creature we use.
EXTENDING TO THE WEBSITE
Our brand campaign grew into key extensions like the website where we used key design elements to bring everything together.
IMPOSING ON PHYSICAL SPACES
The Guardians also made their way to the convention circuit to give Seagate a dynamic design that stood out against competitors that played it more safe.
THE GUARDIAN SERIES
BarraCuda, IronWolf, and SkyHawk have proven to be key components of this groundbreaking campaign, driving meaningful global engagement across channels and more than $1 Billion in Sales.