Sony LATAM

Sony LATAM

Growing New Emerging Markets

PlayStation is a brand with true global resonance and as such, has devoted significant resources in supporting specialized sections of its business to key regions. Latin America is one of those areas that Sony PlayStation identified as a key opportunity to grow as consumers in the region gained more financial independence. PETROL was brought in for several key activations, Digital and Social Media campaigns and Strategic insights that helped fuel results throughout the region.

CLIENT

Sony LATAM

REQUIREMENTS

Key Visuals, Digital & Social Assets, OOH Campaign, International Pop-Up Event Management

Growing New Emerging Markets

A Legendary Launch

We were proud to bring our expertise to the launch of blockbuster hit Spider-Man in LATAM with key with key digital placements and OOH.

A Legendary Launch

The Return of the God of War

2018 was truly a banner year for the PlayStation Brand and God of War was one of the titles that led the way with our first Event Activation experience alongside key digital assets that helped fuel huge sales for the title.

The Return of the God of War

Taking Kojima Global

The launch of Death Stranding was another example of how we were able to take our Digital expertise and apply it to the ways that consumers in LATAM interact with advertising in the region.

Taking Kojima Global
Taking Kojima Global
Taking Kojima Global

The Global Sport

Capturing the passion LATAM fans feel for FIFA was at the heart of our Digital and Social Campaigns for the release of 2019’s entry of the beloved franchise.

The Global Sport
The Global Sport

Join the Club

For Holiday 2016, we built a multifaceted AV, Social and Digital Campaign around the idea that PlayStation is not merely a video game system but the entry point into ‘Club Play’, a vibrant community of like minded fans who step into the Club every time they boot up their favorite PlayStation hits.

Join the Club
Join the Club

Making the Club

From concept to execution, our Creative, AV and Production teams created a truly compelling piece that captures the attitude and energy that converts fans into lifelong PlayStation advocates.

Making the Club
Making the Club

Taking the Club on Tour

We took the spirit of Club Play and deftly extended it into Digital spaces for PlayStation LATAM’s Holiday push to capture the hearts and minds of potential new members of the PlayStation family.

Taking the Club on Tour
Taking the Club on Tour
Taking the Club on Tour
Taking the Club on Tour

Intimate Experience with a Massive Portfolio

We’re proud to have been involved in the growth of such an exciting region and that our experience with PlayStation LATAM extends across dozens of titles from Greatest Hits (called Favoritos in the region) to Special Sales to Launches and more.