One of PETROL’s longest and most fruitful partnerships is our work with the UFC as we’ve seen it grow from an upstart underdog to one of the world’s biggest entertainment properties. Throughout, our mission has been to deliver key visuals that capture the fiery passion each fighter takes to the ring with a modern sensibility appropriate for a sport that never stops evolving.
Photoshoot, Fight Posters, Digital OOH
PETROL’s Greatest Match
We are proud to count the UFC as one of PETROL’s oldest partnerships and one that has continually fueled agency success.
Watching a Phenomena Emerge
As the UFC grew from local events based around a hardcore following to the global phenomena, PETROL was there for every step.
Distilling the Attitude of the Fight
We have worked closely with both the organization and the fighters themselves to create best in-class posters that captures the passion of the fight.
Experiencing the Bouts
Our proximity to Las Vegas has also allowed us to truly immerse ourselves in the culture and people that are the lifeblood of the sport and bring that energy to every poster.
Put Up or Shut Up
We strive to capture the distinct styles and approaches that each fighter brings with them in the Octagon to sell the thrill of the fight to millions at home.
Staying off the Mat
Our partnership requires agility and a nimble approach that requires constant communication with our UFC counterparts to stay on top of the current fight and stay ahead of any bouts to come.
Who’s up Next?
As UFC takes its next steps and continues to grow exponentially, PETROL will be right there to create the single most important image prior to fighters stepping into the ring.