The Legendary Duo of Mario and Sonic teamed up for another mash-up of gaming’s greatest mascots in a time travelling romp through the exciting Olympic games. PETROL was chosen as SEGA, Nintendo and the Olympics’ official agency to bring a global audience together for the renewal of gaming’s oldest grudgematch.
Brand Strategy, AV Trailers, Key Art, Packaging, Event Creative, 3D Development
Two Giants Reunite
Gaming’s most storied (friendly) competition is between its biggest mascots: Mario and Sonic.
Igniting the Flame of Competition
As SEGA prepared for the new entry in their Mario and Sonic, they turned to PETROL to properly fire the starting gun.
Fun for Everyone
Under the watchful eyes of both Nintendo and SEGA, we developed all-ages friendly key visuals and a series of eye-catching trailers that blended Live Action and In-Game footage to sell through the promise of the campaign.
Spotlighting Each Franchise
With legends like these, we had to make sure to balance messaging and visuals to give each side its own time to shine.
Time to Win
The quest for gold (across two Olympiads and visual styles!) remained as lively as ever by the time the game launched.