Call of Duty:
Advanced Warfare

Activision
For the launch of Call of Duty: Advanced Warfare, PETROL was Activision’s first-in, last-out partner—beginning the strategic collaboration ahead of the launch and continuing the efforts through the game’s record-breaking release and beyond.
Brand Development

Brand Development

With an unparalleled understanding of the franchise and close partnership with Activision, PETROL
developed the global COD: Advanced Warfare brand look.
Consumer Experience
Consumer Experience

Consumer Experience

As part of the comprehensive efforts for the title’s launch, PETROL built a multi-layered consumer packaging experience, hitting touch-points beginning with the retail presence, all the way through consumer interaction.

Consumer Experience

As part of the comprehensive efforts for the title’s launch, PETROL built a multi-layered consumer packaging experience, hitting touch-points beginning with the retail presence, all the way through consumer interaction.
Campaign Initiatives
Campaign Initiatives
Campaign Initiatives
Campaign Initiatives

Campaign Initiatives

PETROL developed a broad range of cross-platform, multichannel campaign assets in support of the global launch campaign.

Campaign Initiatives

PETROL developed a broad range of cross-platform, multichannel campaign assets in support of the global launch campaign.

Campaign Initiatives

PETROL developed a broad range of cross-platform, multichannel campaign assets in support of the global launch campaign.

Campaign Initiatives

PETROL developed a broad range of cross-platform, multichannel campaign assets in support of the global launch campaign.
Global Execution
Global Execution

Global Execution

The campaign was built with the global execution of the multichannel campaign in mind, with creative
developed according to cross-platform global sensibilities.

Global Execution

The campaign was built with the global execution of the multichannel campaign in mind, with creative
developed according to cross-platform global sensibilities.
The Impact
The Impact

The Impact

Having already cemented its place as the most successful gaming franchise of all-time, the Call of Duty: Advanced Warfare title created massive global buzz while driving major sales for Activision and bringing Call of Duty back to its #1 Shooter roots.

The Impact

Having already cemented its place as the most successful gaming franchise of all-time, the Call of Duty: Advanced Warfare title created massive global buzz while driving major sales for Activision and bringing Call of Duty back to its #1 Shooter roots.