Call of Duty: WWII

Sledgehammer-Activision
PETROL was honored to partner with Activision and Sledgehammer Games to create the NEW BRAND IDENTITY for Call Of Duty’s exciting return to WWII.
BRAND DEVELOPMENT

BRAND DEVELOPMENT

COD is a billion dollar brand that must be respected as it has evolved and made its much anticipated return to WWII.
VISUAL IDENTITY

VISUAL IDENTITY

The main KEY ART was all about “Emotion”. The Time Life style portrait is meant to be as “Strong” as it is “Vulnerable”.
COMMUNICATING EMOTION

COMMUNICATING EMOTION

Communicating the “Frenzy” and “Life or Death Brotherhood” that happens when these heroes stormed the beaches at Normandy was the root of our strategy.
CONSUMER EXPERIENCE

CONSUMER EXPERIENCE

PETROL’S TEAM went to incredible lengths to make these moments as authentic as the experience of the game itself.
CAPTURING THE MOMENT

CAPTURING THE MOMENT

Our cast, gear, environment and every detail was crafted to re-create storming the beaches of Normandy in 1944.
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MEMORABLE IMPACT
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MEMORABLE IMPACT

The large scale of the Visual ID was essential to represent the impact and importance of the COD franchise traveling back to its WWII roots.

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Behind-the-Scenes
Behind-the-Scenes
Behind-the-Scenes

Behind-the-Scenes

Our TEAM re-created WWII through the lens of EMOTION, REALISM, BROTHERHOOD and pure Storytelling to get the GLOBAL COMMUNITY fired up.

Behind-the-Scenes

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Behind-the-Scenes

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