Sony: BLOODBORNE

Sony
PETROL partnered with Sony Computer Entertainment of America and From Software to develop a robust cross-platform, strategic global marketing campaign.

Expanding Consumer Connections

This was done through a ubiquitous broadcast campaign leading up to the launch, including placements on hit shows like Empire and The Walking Dead, PETROL’s TV spot established a ravenous appetite for the game’s impending release.
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development

Brand Development

PETROL developed a comprehensive Brand Identity for the dark and haunting title while developing a launch strategy leveraging multi-layered communications & branding. Our strategy was to engage the core while simultaneously appealing to the masses throughout the global campaign.

Brand Development

PETROL developed a comprehensive Brand Identity for the dark and haunting title, while developing a launch strategy leveraging multi-layered communications & branding. Our strategy was to engage the core while simultaneously appealing to the masses throughout the global campaign.

Brand Development

PETROL developed a comprehensive Brand Identity for the dark and haunting title, while developing a launch strategy leveraging multi-layered communications & branding. Our strategy was to engage the core while simultaneously appealing to the masses throughout the global campaign.

Brand Development

PETROL developed a comprehensive Brand Identity for the dark and haunting title, while developing a launch strategy leveraging multi-layered communications & branding. Our strategy was to engage the core while simultaneously appealing to the masses throughout the global campaign.

Brand Development

PETROL developed a comprehensive Brand Identity for the dark and haunting title, while developing a launch strategy leveraging multi-layered communications & branding. Our strategy was to engage the core while simultaneously appealing to the masses throughout the global campaign.

Brand Development

PETROL developed a comprehensive Brand Identity for the dark and haunting title, while developing a launch strategy leveraging multi-layered communications & branding. Our strategy was to engage the core while simultaneously appealing to the masses throughout the global campaign.

Interactive Storytelling

In partnership with Sony, PETROL developed a storytelling, interactive trailer that allowed the user to determine the path he/she would take through the world of Bloodborne; putting the power in the hands of the gamer, PETROL was able to make the trailer an active, rather than passive, experience for the fans.

Interactive Storytelling

In partnership with Sony, PETROL developed a storytelling, interactive trailer that allowed the user to determine the path he/she would take through the world of Bloodborne; putting the power in the hands of the gamer, PETROL was able to make the trailer an active, rather than passive, experience for the fans.
Digital Touchpoints
Digital Touchpoints

Digital Touchpoints

PETROL developed a wide-ranging, interactive digital campaign that engaged fans in a meaningful and authentic way. Strategic assets built through a variety of impactful initiatives brought the game to life for fans around the digital world.

Digital Touchpoints

PETROL developed a wide-ranging, interactive digital campaign that engaged fans in a meaningful and authentic way. Strategic assets built through a variety of impactful initiatives brought the game to life for fans around the digital world.