Club Play Holiday Campaign

Sony
For this holiday season, PlayStation wanted to create a campaign focused around making PS4 the ultimate destination for gaming and entertainment through the PS4 “Club Play” program.

Cross-Platform Innovation

PETROL was able to bring Club Play to consumers through a multi-phased digital campaign that was interactive and immersive by exploring the limits of HTML5 media.

Regionalized Campaigns

Along with digital banners, the team at PETROL created multiple OOH pieces that would live throughout the most popular malls in Mexico, driving consumers back to the PlayStation website to learn more about Club Play.
Creating Brand Experience
Creating Brand Experience
Creating Brand Experience

Creating Brand Experience

Multiple pieces were created using imagery from the TV spot, which focused on 3 themed rooms that corresponded to the 3 titles being supported: Destiny: Taken King, FIFA 16, and Uncharted 4.

Creating Brand Experience

Multiple pieces were created using imagery from the TV spot, which focused on 3 themed rooms that corresponded to the 3 titles being supported: Destiny Taken King, FIFA 16, Uncharted 4.

Creating Brand Experience

Multiple pieces were created using imagery from the TV spot, which focused on 3 themed rooms that corresponded to the 3 titles being supported: Destiny Taken King, FIFA 16, Uncharted 4.
Impactful Engagement
Impactful Engagement

Impactful Engagement

As a part of the commercial shoot, PETROL developed a series of video vignettes that were distributed via social media to tease and create interest around the TV spot.

Impactful Engagement

As a part of the commercial shoot, PETROL developed a series of video vignettes that were distributed via social media to tease and create interest around the TV spot.
Bringing PlayStation to Life
Bringing PlayStation to Life
Bringing PlayStation to Life
Bringing PlayStation to Life
Bringing PlayStation to Life
Bringing PlayStation to Life

Bringing PlayStation to Life

A special edition Behind the Scenes video was also created which included interviews with PlayStation executives and the commercial's director.

Bringing PlayStation to Life

A special edition Behind the Scenes video was also created which included interviews with PlayStation executives and the commercial director.

Bringing PlayStation to Life

A special edition Behind the Scenes video was also created which included interviews with PlayStation executives and the commercial director.

Bringing PlayStation to Life

A special edition Behind the Scenes video was also created which included interviews with PlayStation executives and the commercial director.

Bringing PlayStation to Life

A special edition Behind the Scenes video was also created which included interviews with PlayStation executives and the commercial director.

Bringing PlayStation to Life

A special edition Behind the Scenes video was also created which included interviews with PlayStation executives and the commercial director.
Breakthrough Media
Breakthrough Media

Breakthrough Media

Working closely with the digital team, PETROL Media was able to develop a strategy that was targeted and focused around the use of digital video and high impact units.

Breakthrough Media

Working closely with the digital team, PETROL Media was able to develop a strategy that was targeted and focused around the use of digital video and high impact units.